Restaurants, retail stores, law firms, car dealerships, and even dental or medical clinics can benefit from local SEO. An effective local campaign requires a combination of geo-targeted optimization and content marketing, business listings and backlinks, and user-generated reviews.
Google My Business may be the most popular listing website, but that doesn’t mean you have to limit your local campaign to that. We claim, verify, and manage your business listings on:
Google’s Business Guidelines change quite often, it is therefore crucial we make sure that the information on the business pages are correct and change as the business changes.
Your local campaigns may also benefit from our social media services, which will cover your Facebook and Twitter accounts. We keep these listings and pages updated for your business.
Local SEO uses the same elements as traditional SEO does, but it requires a few specifically targeted elements as well.
This is the information search engines, listings or directories, and customers often look for when they first visit local business websites. A business’ operating hours and contact information, which includes its physical address and phone number, should be displayed on every page of its website.
Keywords and phrases containing the business’ location should appear in title tags, meta descriptions, and content. Simply targeting a city or state may not be enough to drive local leads. Going hyper local by targeting even more specific communities within your city can help get more customers through your doors.
Our SEO teams analyze where local website traffic is coming from and use that data to choose better geo-targeted keywords.
Content marketing for local campaigns requires the same amount of creativity and quality for any other SEO campaign, but there needs to be a stronger emphasis on calls to action, influence marketing, and topics relevant to the business’ location.
Quality backlinks is an important aspect of any SEO campaign, but citations are even more important for local SEO. Citations are brand mentions made by customers or other businesses on third-party websites. These brand mentions are key ranking factors in local search.
Your local listings and social accounts need to have unique content that goes beyond your business description, operating hours, and contact details. The best way to get this type of content is through customer reviews.
Integrating links to your social media pages and business listings in your website, publishing press releases about your new listings, and engaging customers through online content can also get them to share their thoughts.
The best way to encourage positive reviews from your customers is by providing great services and quality products, however it’s not the only way.
With more search moving to mobile each day, it’s imperative that local businesses adopt a local SEO strategy. It’s not a matter of simply increasing traffic to your site, it’s about staying geographically relevant to your audience and not losing out to your competitors.
There’s nothing worse than pushy salespeople, which is why we don’t employ any. Instead we let past victories speak for themselves. We can put you in touch with our existing clients, for an independent review of our services.
Our friendly team is always available and ready to answer any questions that you have. If you’re ready to kick-off a project, we can help with that too!