Social Media Marketing

Social media can help you find new leads, retain clients and grow your business.The web is becoming even more social as applications and social networks like Facebook, Twitter, LinkedIn and Google+, allow people to share just about everything they experience.

Word of mouth has taken a whole new meaning. Consumers are now able to find information and talk about every product or service that a business provides. If your social media presence is weak, then your business could find itself falling behind very quickly.

Boost local awareness with an analytical social media campaign infused with creativity.

Proven Methodology

Run campaigns backed by proprietary audience data & ad-targeting solutions

Managed Campaigns

Lead by certified social media specialists using industry-best data science.

Precise Targeting

Deliver creative and engaging ads to the most receptive audiences.

Engage and expand your audience across the web with social media marketing. Take control of your social media and start turning likes into customers.

Brand Management

Brand Management

Finding & securing the appropriate usernames & profiles across the channels. Your brand is obviously very important and so our social team will always be on hand to help to turn potential customer problems into praise.

Social Media Monitoring

Social Media Monitoring

We’ll comb the social networks, making sure that you know who’s talking about you, what they’re saying and what they think, and whether it’s positive. Keeping you ahead of the conversation, ready to contribute when you need to.

Analytics

Reporting & Analysis

We love data and our social media reporting will help identify and inform future activity not only in your social circles but across all your marketing channels.

Social Consultancy

We’ll help develop a social strategy with you based upon your end goals. You may already have in-house marketing teams who just require guidance, or you may need us to help build your social presence from scratch. We’ll help find the best approach.

Social Tone & Nature

Social Tone & Nature

The ways in which businesses can use social media differs massively. We’ll be there to help find the right tone of voice and style for you, making sure that your business is portrayed exactly how you want it.

Social PPC

As well as standard updates, social ads can used to improve your presence or generate interest in a new product. This could be through promoted Twitter accounts or trends, Facebook & LinkedIn Ads, or sponsored YouTube, Instagram or Pinterest content.

Frequently Asked Questions

Can social media marketing really help my business?

Most definitely! It’s been proven again and again by business after business. In fact, not utilizing social media marketing can actually harm your business, since having an online presence on social media is simply expected of any reputable firm these days.

What are the benefits of social media marketing for my company?

Whether your business is taking advantage of it or not, social media has forever changed the way that consumers communicate with businesses, and vice versa. Being accessible to your customers – and your prospective clients – via social media is a vital means of developing relationships with them and helping them through the sales funnel.

How should companies measure their social media marketing success?

Success is measured using the same metrics you use for any other marketing activity: traffic, leads, and customers. Counting the number of fans or followers you have can help you understand your social media reach, but the bottom line that determines its success is how many people it drives to your site, how many of them are qualified leads, and how many of them actually become customers.

How much does social media marketing cost? What’s the ROI?

One thing is for certain – social media marketing is never free. Whether you’re spending your own valuable time on it, asking an employee to add it to their workload, hiring a social media employee, or outsourcing to a marketing firm, there is always a cost. The key is to get the maximum ROI out of the time or money you put into it. It’s important to remember, however, that ROI doesn’t have to mean revenue. It can, but it can also mean meeting other objectives, such as getting new leads, increasing email subscriptions, or even boosting customer satisfaction. The ROI you end up with is the direct result of how focused your social media marketing strategy is.

Which social media platforms should my business have a presence on?

There is no set answer to this question, because you need to have a presence wherever your customers are – and different businesses have different audiences. One demographic spends most of their time on Facebook, while another really only engages on LinkedIn, and some divide their time equally between three or more sites. Find out where your customers are, and follow them there.

Does my company really need a blog for social media marketing?

Yes! A blog is one of those non-negotiables. Apart from all of the benefits it provides on its own, such as increasing your credibility as an industry expert, and providing fresh, keyword-rich content on a regular basis to please the search engines, a blog is a vital component of social media marketing. One of the most effective types of content to post on social media is a link to a blog post. Without fresh blog posts being shared on a regular basis, you won’t have nearly as much to talk about with your fans, and you won’t be driving as much traffic to your site, either.

How should we be using Facebook for marketing?

Facebook is the social media platform of choice for over a billion people worldwide. Use it to connect and interact with your audience, and to share your content in a way that encourages your fans to share it as well.

How should we be using Twitter for marketing?

Twitter has over 313 million users, and is ideal for sharing your content and connecting with other influencers in your industry.

How should we be using LinkedIn for marketing?

LinkedIn has over 467 million users. It is a great place to share your credentials with the world, but more importantly, it’s the perfect place to interact with your audience online. Using LinkedIn Groups, you can answer questions and contribute to discussions in order to demonstrate your industry thought leadership as well as your willingness to help others generously.

Should we be using Google+ for marketing?

Though it started out looking promising, Google+ is one platform we don’t recommend using for marketing purposes anymore.

Is YouTube important for marketing?

Videos are becoming more and more important in the world of social media marketing. YouTube gets over 4 billion views per day! Promote your brand’s image through a video, let your audience have a peek behind the scenes at your business, or make a how-to video.

How can I take control of my brand online through social media marketing?

Taking “control” of your brand isn’t really possible anymore, thanks to social media. Whether you’re in the conversation or not, people will talk about you online, and there’s no way for you to “control” what they say. But what you can do is join in those conversations, and influence them by being a part of them. From negative reviews on Yelp to customer complaints on Twitter, the way to influence your audience’s perception of your brand is to participate in the conversations, and steer them in a direction you’re happy with.

How much time should social media marketing take each week?

Timing is everything in social media marketing. The good news is, by using social media you have the opportunity to reach your specific audience in real-time. But even though there are many tools you can use to schedule and automate posts to save some time, you’ll also want to keep track of the activity on your social media accounts throughout the day, so that you can provide timely responses to audience questions and comments. Between strategizing, creating and posting content and images, responding to your audience, and checking analytics, social media done right can be a full-time job.

How long does it take before I’ll start seeing results from social media marketing?

With social media constantly evolving, this depends on variables such as the time and effort you’re putting into social media marketing management, your budget, your audience, your strategy, and whether you’re using paid ads or not. Regardless, it’s important to remember that social media is a marathon and not a race.

What are some common social media marketing mistakes business make?

One of the worst mistakes is inconsistency – only posting sporadically, and not responding when consumers reach out to engage. Another biggie is using social media as a place to announce your own content and nothing more, without ever engaging in discussions or adding comments to the post that make your audience want to click or like or share.

What are some general tips for social media success?

Post consistently. Let your passion and personality shine through. Engage in conversations. Answer questions. Encourage audience engagement. Provide valuable content freely, without getting salesy. And be creative.

Ready to Get Started or Just Want to Know More?

There’s nothing worse than pushy salespeople, which is why we don’t employ any. Instead we let past victories speak for themselves. We can put you in touch with our existing clients, for an independent review of our services.

Our friendly team is always available and ready to answer any questions that you have. If you’re ready to kick-off a project, we can help with that too!

You can also reach us by phone (210) 899-1776 or send an email to hello@shanedaniels.com. We’re looking forward to hearing from you!

Please leave this field empty.

Sharing is Caring